FMCG stands for Fast Moving Consumer Goods. These are products that are sold quickly at relatively low cost and are consumed on a regular basis. FMCG products are also referred to as consumer packaged goods (CPG) and typically have a short shelf life. They include a wide range of everyday items that consumers purchase frequently, such as food and beverages, toiletries, household cleaning products, cosmetics, and over-the-counter medications
A marketing company, also known as a marketing agency or firm, is a business that provides a variety of marketing services to other businesses and organizations. These services are designed to help clients promote their products or services, reach their target audience, and achieve their marketing and business goals. Marketing companies use a range of strategies and tools to create effective marketing campaigns. Here are the primary functions and services provided by marketing companies:
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